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Showing posts with label Elizaberth Arden. Show all posts
Showing posts with label Elizaberth Arden. Show all posts

Wednesday, November 16, 2005

Estee Lauder largest focus beauty & cosmetic company control by US

Estee Lauder (1907-2004) invented her first product Super Rich All-Purpose Cream at the age of 18. She market her products via conducting party among housewife at the initial stage but her product available for sales in Department store not long after that. She is the first person market her product by giving sample set in the beauty and cosmetic industry.

However, her product unable to affect the dominant position of Helena Rubinstein (HR) and Elizabeth Arden at that point of time, until she launch her first Fragrance, Youth Dew in 1953. Youth Dew fragrance lifted Estee Lauder to become one of the leading brand name in beauty and cosmetic industry in US.

Estee Lauder launch another star product Clinique in 1967. Clinique signify that it is a product that would not cause sensitive reaction from skin.

Like Loreal, Estee Lauder also growth via merger and acquisition. It has acquired a lot of brand over the year. Among them include Stila, Aramis, Prescriptives, Origins, M.A.C., Bobbi Brown, Tommy Hiltiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, kate spade beauty, Darphin, Michael Kors and Rodan + Fields.

Estee Lauder now is the largest focus (not divesified like P&G) beauty & cosmetic company control by American (Loreal control by French)

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Thursday, September 22, 2005

Revlon start from Nail products, manicure & pedicure

Revlon launch it nails ( Or manicure & pedicure product) products initially in 1932, by Charles Revson. In 1935, Revlon started advertisement in print media. Leader of the industry at that point of time Helena Rubinstein(1870-1965) or HR and Elizaberth Arden are too busy fighting with Watch other on marketing shares , neglected a small rival which has slowly eaten up on their market shares. Revlon do not have any of their products. Only have nail , manicure & pedicure products.

Elizaberth Arden decided to venture in nail products in 1940. Revlon, however, venture into llipstick product. In 1940 Sales is USD1.7million but have increase to USD2.8million immediately after venture into lipstick products.

In 1950, Revlon launch "Where's the fire " lipstick.

In 1955, Revlon listed on New York Stock Exchange. On the same years, it become the first company in the industry that advertise on television. It brand immediately overtake its competitors after that.

In 1956, competitors Helena Rubinstein also start advertised on television. At the same time, in Europe Dior, after establish in frangrance product. It start venture in lipstick market as well.

Unlike his competitors. Revlon is a cosmetic company that remain to be manage by man since it started.

In Malaysia, Revlon product also sell via a multilevel marketing company Cosway other than available in normal distribution channel like Watson.

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