Adsense Top

Saturday, September 03, 2005

Revlon and Alliance Cosmetic Group


From a small shop lot in Sri Petaling, Alliance Cosmetics group has spread all over Malaysia and Singapore. Its staff of 16 to 18 people has now grown to over 230 (95% of them women).

Over the years, they’ve managed to expand their portfolio to include a range of cosmetics and bodycare products, including Revlon, Wet ‘n’ Wild, Avene, Elancyl and Silky. Revlon still remains their top-selling brand and is labelled the premium of the mass-market brands, after L’Oreal. Neither of them flinches when I mention their competitor’s name, nor do they start spitting venom. “They have L’Oreal and Maybelline, and we have our Revlon and Wet ‘n’ Wild,” Tan says confidently. “Wet ‘n’ Wild had its biggest growth last year. Right now, there are more than 400 counters all over Malaysia as well as Singapore.”

Alliance Cosmetics’ history with Revlon has been an eventful one, albeit not a very long one. After 20 months of negotiations, Alliance Cosmetics finally acquired sole distributorship for Revlon on Oct 7, 2000, in Malaysia, Brunei and Singapore.

Silky, Alliance Cosmetics’ in-house brand of cosmetics. It’s a brand that was launched in January last year; a brand that they hope to be able to market throughout Southeast Asia. At the moment, the young brand has three categories — Silky Lips, Silky Care and Silky White — all neatly priced at RM10 and below.

“I knew absolutely nothing about cosmetics,” says Tan. “I just bought over the company [with a partner], looking at it as another business opportunity. We started out with two brands — Physician’s Formula [make-up] and Avene [body care]

The above are excerpt from The Edge


Tag: :





9 comments:

Anonymous said...

may i know the Alliance Cosmetics Group address? Thanks.

Peter said...

Sorry for late reply. I was outstation for the past few days.

Address request as follow:
ALLIANCE COSMETIC GROUP
35, Jalan Pelukis U1/46, Temasya Industrial Park
40150 Shah Alam, Selangor Darul Ehsan

Unknown said...

Hi, I've been reading about Avene products for sensitive skin. Where can i get it in Sabah?

yukeewey said...

may i know that if that small retail outlet can get supplier direct from the group esp, silky girl cosmetic goods?

ljh said...

Alliance Cosmetics Group have an e-mail I could send to like someone in Singapore that I could send to... as I am looking for sponsorship for an event

safron said...

hi..i am lookign a professional job in the beauty industries with u..
how can i do that??
could u help me sir?

Unknown said...

I would appreciate if you could kindly let me know whether Revlon Age Defying Makeup with Botafirm SPF15 is still available? I have been informed that it has been discontinued? Please let me know where I can purchase it.

atiQah said...

hi..i would like to know Alliance Cosmetics Group contact details.tq.

LYDIA LIL BOOGIE said...

i want to know WHEN is revlon & silky girl clearance sale at glenmarie?is it pass already?

Adsense - Bottom