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Showing posts with label Coco Chanel. Show all posts
Showing posts with label Coco Chanel. Show all posts

Monday, October 09, 2006

Taiwan's GLC in beauty and cosmetic industry, from salt to biotechnology

Taiwan veteran and most successful beauty and cosmetic brand is driven by private sector company call Sofnon. Sofnon own several international brand like New York Always Black , German Nobori, low cost product for teenages PLUS+ , and Italy in Ocean. Chairman,Champion Huang started the company in 1977.

In 2001, Taiyen or Taiwan Salt Industrial Corporation(A GLC) diversified to biotechnology and beauty and cosmetic industry. In 2003, the company has become a giant in beauty and cosmetic industry in Taiwan. Beauty and cosmetic industry become a strategic industry that promoted by Taiwan government. With low entry barrier lead to a number of new entrant in the industry.

To date, Sofnon and Taiyen remain the leader in the industry.

Bio Core Inc, one of the top three biotechnology company in US, invested 1.7 billion in Research and introduced Nano & Biotechnology series of Collagen products for medical treatment. Bio Core claim that there are the first company to obtain FDA approvals for sale of collagen based wound care products in it website.

Taiyen, uses Collagen products from Bio Core Inc and turn it into Pharmaceutical type products namely Medifil and Skin Temp II which are commonly use in the hospital for diabetic patient with chronic lesion and also burned patient for skin repair treatment respectively also known as skin grafting surgery.

The product is suitable for use on all kinds of cuts and wounds on the skin, such as burnt skin, scalded skin, difficult to heal wounds of diabetics patients. The result are exceedingly proven.

Taiyen together with Bio Core spent 1.5 billion to develop this technology.

International cosmetic brand Coco Chanel try to bid for the distribution right from Taiyen but Taiyen eventually grant the right to a direct selling company in Taiwan call Topoa.

The company have a series of product. However, their flagship product call Bio Collagen A+B Skin Repair Essence. A few of my friends used to spend RM5,000 for 5 treatment in beauty salon, this mean each treatment equivalent to RM1,000 but they never see their improvement on their skin after 5 treatment.

Most of my friends who spend just RM424 on the product claim that the result is much more visible after a few day. Their husband also claim that this low cost product is far more effective than the expensive treatment from beauty salon.

This is because the product developed using a technology use by pharmaceutical product to heal burn patient.

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