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Sunday, January 22, 2006

Paul & Joe cosmetic?!

Founder: Sophine Albou, fashion Designer,



I never heard of Paul & Joe cosmetic before, until I come across a blog post by fashion Asia. Wow, people are looking for the brand. Not bad.

However, the company was set up by a fashion designer Sophine Albou and their first product in 1995 is menswear rather than cosmetic, second product line : womenswear launch only in 1997. Then only diversified to cosmetic product.

Name after the founder Sophine Albou two sons, call Paul & Joe .

In Malaysia, you can find Paul & Joe in Isetan Lot 10, Metrojaya Mid-valley and KLCC.

It look like in cosmetic, market not only dominate by industrial giant like Loreal. There is a market for niche designer brand, like Paul & Joe and Shu Uemura.

















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