The most globalize Malaysia's beauty and cosmetic brand - Beaubelle

The only daughter of a businessman, Ruby Siah, was offered the chance to create her own skincare brand. Her partner, a Swiss cosmetic scientist, would research and create skincare formulations based on her input while she would manage the marketing of the products.

A research centre was founded in Switzerland and a fresh concept was created to meet the demands of Asians. Siah explains, “In Europe, the heavy formulation suited their dry skin but here, we needed lighter textures which wouldn’t cause pimples. I also wanted something that would encompass our core values and passion – body, mind and soul harmony.”

In 1991, Siah founded Beaubelle and rolled out a full line – an ambitious 80 products – three years later. While other brands offered the same product mix for salon and retail use, Beaubelle made the spa version more potent than the maintenance retail version.

While others offered oil-based products, Beaubelle was the first to introduce water-based products. Siah also sought to create a leave-on massage cream that was non-comedogenic, unlike the wax-based massage creams used in salons then.

Her efforts saw Beaubelle being fully accepted in Malaysia before it spread its wings to Singapore, Hong kong, Korea, Taiwan, Thailand and Philippines. Today, Beaubelle is sold in 21 countries. Siah’s biggest challenge is convincing the agents in these countries that the training service in Malaysia is of international standards, if not better.

She says, “Many country agents cannot understand why a Swiss brand has its office roots in Malaysia.” Korea initially put off sending its therapists to Malaysia for training as they were puzzled why training programmes were held in Malaysia and not Switzerland.

But Siah’s therapists’ professional training and flexibility in accommodating their guests put the agents’ fears to rest. Siah says, “Malaysians tend to work harder to prove themselves, unlike the Europeans who have already established themselves in the skincare and perfume arena.”

Siah has even received an invitation from a university in Kuwait to conduct training courses there. Siah saw the need to educate and train her own therapists in order to maintain the quality of treatments at her Day Spa outlets. The Beaubelle Aesthetics Academy was set up in 1995 and is the only full-fledged spa therapy school in Malaysia.

Her passion for the business drove her to do her own research, attend trade shows, learn through her travels, observation and networking with people in the industry. She admits, “It’s always a challenge to convince someone to change skincare brands but if you have passion and believe in a brand, and uphold its quality, people will realise that yours is the better brand after a while.”

Not content on having conquered the Asia Pacific market, Siah recently registered a trading company in Switzerland to monitor business activities in Europe. “Our goal is to go into the world. Plans are afoot to have a day spa in Zurich and thereafter Paris and New York. We want to bring our Asian values to Europe.”

Beaubelle Worldwide has a 51% interest in Swiss-based Beaubelle Advanced Dermocosmetic Research Centre.

It is undeniable that Beaubelle is the most globalize beauty and cosmetic brand in Malaysia.

Ruby Siah first opportunity in beauty industry came while on a working trip to Germany. Someone from the beauty industry approached her to take up an agency in Asia. Despite being clueless about the beauty industry then, she welcomed the idea.

At the age of 27, Siah started distributing skincare products but found herself limited by her agent status. She had no say in what went into the product formulation and found the products too rich for Malaysian skin. A few years later, she was offered the chance to create her own skincare brand. Her partner, a Swiss cosmetic scientist, would research and create skincare formulations based on her input while she would manage the marketing of the products, and the rest is history

Excerpt from The Star and The Edge

Tag: Cosmetic : Beauty :Malaysia: Health & wellness: Skincare

Diabetes and the heart disease

ALMOST 15-20 % of our population, including those in the rural areas of Malaysia, suffer from diabetes mellitus. And approximately 30-40% of our heart patients have diabetes as well.

Diabetics do worse in all measures of heart disease outcomes, be it angioplasty outcomes, bypass surgery outcomes, heart attacks outcomes and even plain angina attack outcomes. That is why cardiologists spend a lot of their time understanding diabetes. We have discussed coronary artery disease (CAD) in detail through our previous 11 articles over the last six months. Today we will try and understand how diabetes is the bad-tempered close relative of CAD.

Diabetes mellitus

Diabetes is “kenching manis”, or sweet urine, giving us our first impression that diabetes is a condition of too much sugar in the urine. There is too much sugar in the blood, causing the excess sugar to overflow into the urine.

Well this impression is largely correct. But the reverse must also quickly be mentioned, so as to correct a very large and present misconception, and that is, if there is no sugar in the urine, I do not have diabetes. Well this is not true. Back in the 60s and early 70s, we used to use urine sugar as a way of testing for diabetes. You remember the Benedict’s solution as a way of testing for sugar in the urine? This has been found to be unreliable and largely abandoned, although being a cheap test, some clinics continue to use it as a rough guide to diabetes follow-up.

Sugar is a simple molecule, circulating freely in the blood circulation, reaching all organs, and helping all cells to function. It is the energy-providing, life-sustaining molecule that all cells require.

Diabetes occurs when there is too much sugar in the blood stream and yet this high blood sugar level somehow cannot get into the cells where it is required. As we often say, it is almost like the saying “water, water everywhere, but not a drop to drink”.

Now to the science of diabetes through the eyes of a cardiologist – the pancreas is a leaf-shaped organ situated at the back of the abdomen, lying stretched across the spine. This organ is mainly responsible for the regulation and maintenance of blood sugar levels within a narrow range of about 4-6 mmols/litre.

Too low a level will make the cells malfunction, just as would too high a blood sugar level. Depending on which cells or organs are affected most, hypoglycaemia (low sugar level) it may present as lethargy and tiredness on the one hand, or violence and aggression on the other.

Of course, extreme hypoglycaemia can result in coma. Hypoglycaemia is a much lesser medical issue then hyperglycaemia (high blood sugar), and is usually the result of drug treatment for hyperglycaemia.

The pancreas produces insulin, a hormone that is required for the proper maintenance of blood sugar levels. It basically facilitates the movement of sugar from the blood stream into cells and tissues for their energy-requiring functions. Sugar in the cells is broken down to produce energy to drive the cell’s function.

Insulin production is increased in response to high circulating blood sugar level, as will occur after meals containing carbohydrates/sugar.

The increased outpouring of insulin after a meal causes the sugar in the blood stream to move into cells and tissues (eg muscle cells, brain cells and heart muscle cells) so that these cells can use the sugar to produce energy for their important functions.

Excess sugar is stored in the liver with the help of insulin. In the event of low sugar levels in the blood, the pancreas also produces another hormone, called glucagon, which functions to facilitate the movement of sugar out of the liver cells where sugar is stored and to the blood stream to normalise the blood sugar level. So like all body systems, there is always a “yin-yang” balancing to maintain body equilibrium.

Diabetes: the heart and blood vessels

Maintaining blood sugar levels is not what concerns a cardiologist primarily. This is the province of the endocrinologist. Cardiologists are more concerned about the effects of chronically elevated blood sugar.

When the pancreas malfunctions, there is insulin deficiency, and blood sugar rises, sometimes severely. These issues are very well studied, and has been addressed with the use of insulin injections (discovered by Dr F. Banting and Charles Best in 1921) and also the drugs that work primarily in stimulating the pancreas to produce extra insulin, like glibenclamide.

In the 21st century, we have obesity by the ton, forgive my pun. Obese people can have high levels of insulin and yet high levels of blood sugar. This paradox was initially puzzling but we now know that the potbelly produces substances that cause the body cells not to respond to insulin. In our language, obesity causes insulin resistance.

This truncal obesity, together with hypertension, insulin resistance, high triglyceride and low HDL-cholesterol, form a syndrome that we call the “metabolic syndrome”, truncal obesity being the main component of this cardio-damaging disease.

The potbelly is a very active organ (not as docile as it may seem), producing hormones and chemicals that cause insulin resistance, diabetes and hypertension and these two in combination severely aggravate heart disease.

Persistent high insulin levels, as often occurs with insulin resistance, changes excess blood sugars into fats, and this further aggravates the potbelly.

Hence, a potbelly begets a potbelly. What’s worse, the persistent high blood sugar causes the blood, blood cells and also the artery wall cells, including the heart, kidney and brain arteries, to be sticky. This promotes blockages in the artery wall.

Therefore, although pancreatic malfunction causes one type of diabetes, obesity and potbelly, very much a 21st century disease, causes another type of diabetes, which comes with hypertension. This latter variety is highly cardiac and blood vessel damaging.

To reiterate, obesity causes insulin resistance and fat metabolism disorder, which in turn causes hypertension and diabetes mellitus (metabolic syndrome), which in turn causes coronary artery disease. When we should be sitting on our fat, we are allowing the fat belly to sit on us and cause us all these problems. Now this bothers cardiologists, a lot.

Complications of diabetes

The saying is true that no one actually dies from diabetes itself anymore. The pre-insulin days where patients waste away from severe high blood sugar and diabetic coma is nowadays a rarity with the advent of insulin. That’s why, I guess, Dr Banting and Best won the Nobel prize for Physiology in 1925.

Patients with diabetes nowadays develop kidney, eyes, brain and nerves, and heart and blood vessel complications. In fact all the diabetic complications are blood vessel related. Small blood vessel damage leads to eye problems, kidney disease, kidney failure and nerve damage. Bigger blood vessel damage leads to strokes, CAD with heart attacks and poor limb circulation resulting in amputation for some.

Eventually diabetes translates to cardiac and vascular disorders as blood vessel walls thicken and get clogged up with sluggish circulation and damaged blood vessel wall cells.

Yes, main target organs can be damaged, resulting in complications like kidney failure and renal dialysis, blindness, strokes, heart attacks, angina attacks, angioplasties, bypass surgery, limb gangrene, poor healing wounds and limb amputations.

What is also important to emphasise is that once you are afflicted with diabetes, your risk for every medical illness becomes worse. Even common cough and colds take longer to recover in diabetics, and is more likely to be complicated.

The bbcnews.com recently reported that obese people suffer more complications following motor vehicle accidents. It is as if diabetes weakens your whole body. All cardiac procedures carry a higher risk of complications and the outcomes tend to be worse, in the short and long term, be it angioplasties, or bypass surgery.

Management of diabetes

For those who are already diabetic, please realise that your life is in your hands. Proper treatment by qualified medical practitioners can do much to delay or even avoid complications.

A careless attitude and non-compliance to medical treatment invariably results in worse outcome and target organ failure.

The drugs for the insulin deficient type of diabetes is a little different from the drugs used for the obesity, potbelly type of diabetes. There are very good drugs for both types as our understanding of the disease has improved tremendously.

We have drugs that will help the pancreas to produce more insulin, like the sulphonyl ureas, and insulin injections (for the insulin deficient kind) and drugs that sensitise the cells and tissues to insulin, like the biguanides and “glitazones” (for the insulin resistant kind).

Soon we will have a nasal spray insulin for easier administration. There is also an anti-obesity drug about to be launched that promises to make subjects lose weight and lessen the risk of heart disease, acting through a new body system called the Endocanabinoid system. Interesting. Help for the potbellies is on the way.

Prevention is better than cure

But drug treatment for diabetes, though good, is not the best strategy, both for the patient and for the nation. It is much, much better that diabetes, especially the metabolic syndrome (potbelly type), is prevented.

Potbelly is invariably the result of eating the wrong food and a sedentary lifestyle. This is the age of computers and the remote control. We want instant gratification, without ever having to move from our seat in front of the big, flat screen. We do not exercise enough. We love the elevator, even to go up one to two floors, rather than use the staircase.

Cycling to work has been suggested as a way to overcome this problem. Well, let us see how many will follow. We love junk food. Fast food, almost synonymous with junk food, is springing up all over the place. French fries are many a child’s regular diet. Add to it salt and a sugar-rich carbonated drink, you have the classical diabetic, hypertensive diet.

We have identified some of the problems. Prevention then is relatively easy, but involves sacrifice. Promoting a low salt diet (3 gms a day), with avoidance of carbonated drink would be a good start.

Fruits and vegetables are healthy and should be encouraged. White meat is preferred. Except for service lifts, and lifts for the handicapped and infirm, lifts should go to every third floor. Remote controls for TVs and radios should be banned. Regularly walk 15km a week. Have regular check-ups. All males above 40 years and all females above 50 years should go for a medical checkup.

Maintain a waistline of 34 inches (100 cm) or less, a hip to waist ratio of 0.9 and a BMI of 23-24 . Those are the targets. Need I say more? I am sure you get the message. It costs to stay healthy. As the saying goes, “Health is wealth”.

BY Dr NG SWEE CHOON
Excerpt from The Star

This article is contributed by the Federation of Private Medical Practitioners Associations Malaysia. The information provided is for educational and communication purposes only and it should not be construed as personal medical advice. Information published in this article is not intended to replace, supplant or augment a consultation with a health professional regarding the reader’s own medical care. We does not give any warranty on accuracy, completeness, functionality, usefulness or other assurances as to the content appearing in this column. We disclaims all responsibility for any losses, damage to property or personal injury suffered directly or indirectly from reliance on such information.




Technorati Tag: Biotechnology pharmaceutical Diabetes Malaysia food supplement Health & wellness

Song Hye-Kyo (宋惠喬) "My girl and I" start showing in Malaysia

South Korea cosmetic brand, Etude's spoke person Song Hye-kyo (宋惠喬) (Autumn in My Heart, All In, Full House) first debut on the big screen "My Girl and I" start showing in Malaysia's cinema yesterday 23 March 2006.

Song and Cha were in Kuala Lumpur last month to promote the film. In person, Song is attractive and exudes a natural charm. When she smiles, she can make any man's heart go aflutter. No wonder she has the world of television under her spell.

Director Jeon said in his production notes: "My Girl and I is a story about the first love of Su-ho (Cha) and Sueun (Song) who are highschool students.

"Everybody experiences the feelings of first love once, but nobody can experience it twice, and we can only keep and cherish those memories.

"I wanted to show the most beautiful love of our lives, in the most beautiful way. I wish (for) My Girl and I (to) bring the excitement of first love back to its viewers."

Don't miss this movies

Tag: Cosmetic : Beauty :Malaysia:

Malaysian skincare brand - Reiko Soo's VL Skincare Boutique

When Reiko Soo turned 18, her mother’s friend trained her to become a beautician. But she was afraid that people would think she was a high school dropout so she chose to do a secretarial course instead.

Later, Soo met her boyfriend (now husband), who convinced her to work in his father’s factory. Her father-in-law was a famous chemist and contract manufacturer for numerous skincare brands in the market other than Eng Kah and Hi-City Bioscience . She watched as her father-in-law mixed creams and potions in his laboratory.

While in the factory, Soo learnt about extraction, skin problems and what went into skincare formulations.

Eventually, she gathered the courage to ask her father-in-law to create a special formulation for her. One that would allow her to have skin so luminous, she no longer had to use powder, foundations or scrubs. The first time she tried the product, it didn’t have much effect so she asked for a different formulation.

The second time, the product worked. But when she asked her father-in-law for the second formula, he told her it had been the same one all along! All it needed was a little time to work. Soon, word of the effectiveness of the new beauty formulation spread and it sparked a demand for the yet-to-be-named product.

In 2001, Soo opened her own salon VL Skincare Boutique to provide clients that personal touch. When she tried supplying her brand - VL (Valiant Lady) – to other salons, she found that they promoted European brands and only sold hers when the customer couldn’t afford other brands.

When it comes to skincare solutions, locals find it hard to part with money for anything that bears the 'Made in Malaysia' trademark. Despite our enthusiastic declarations of “Malaysia Boleh”, when it comes to the crunch, there’s no pride in local formulae, only suspicion and doubt. But who else would understand our skin better than women who were born, bred and have spent a good part of their lives enduring the hot and humid Malaysian weather?

She says, “Made in Malaysia products are not easy to sell. Once, a customer walked away after hearing that my product was manufactured locally.” But Soo plodded on, using stories of her father-in-law and pictures of herself before and after her transformation to sway customers to her side.

“Unlike other brands which also advertise beautiful spokespeople, I was proof in the flesh. They could check my skin, touch it, feel it and be convinced because I was a walking advertisement for the brand.” These days, the brand is so established that Soo no longer has to repeat stories about her father-in-law or her previous acne problems.

Soo says, “It’s not just about doing business but caring about your customer’s skin too. There’s no use creating products with cheap ingredients if it doesn’t work. All our products are water based with plant extracts because oily products don’t suit our tropical weather.”

Water-based skincare products are more suitable than oil-based ones for maintaining good skin complexion in a tropical climate.

She claimed this was because it was difficult to maintain ideal skin moisture content in a tropical climate.

“In tropical climates, dehydration causes skin to lose moisture and thus appears pale and dry,” she said.

“In a cold climate, skin dries up easily because of dry winds, and thus, oil-based skincare products are more suitable as they help seal moisture in skin,” she said.

Soo added that water-based skincare products had a lighter feel on the skin and were easier to apply than oil-based products, and were particularly suitable for those with sensitive skin.

VL Skincare Boutique managing director Frederick Lam, who said the company’s water-based skincare products were formulated and manufactured locally, using materials which were imported from the United States and Europe.

“The active ingredients are mainly natural plant extracts,” he said.

Also available at VL Skincare Boutique are machine-based skincare solutions such as Sono Peel that, according to Soo, is excellent for treating acne and oily skin.

There is also Dermalift, a non-surgical facial lifting process using micro-current therapy, that Soo claimed would result in a more youthful appearance.

As for the E-Life lifting treatment, Soo said it helped tone and tighten facial muscles as well as reduce laughter lines.

Despite her brand’s success, Soo still attends beauty courses from time to time. She says, “You need to update yourself on what’s happening and learn how to serve and advice your customers better. I’m a person who likes to observe, explore, experiment and come up with my own solutions to a skin problem.”

Reiko Soo and VL Skincare Boutique also win The 2nd. Asia Pacific/ Malaysia e-Entrepreneur Excellence Award in 2003.

Tag: Cosmetic : Beauty :Malaysia: Health & wellness Skincare

L’Oreal buying The Body Shop

L'Oreal, the world's largest cosmetics group is to buy Britain's The Body Shop, a retail specialist in beauty cosmetic ethically sourced products, for £652mil cash.

The company said the acquisition would not have an impact on the French's beauty cosmetics group's earnings this year but would start contributing to profits thereafter. This signified Loreal venture into another value chain of beauty and cosmetic industry : Retailing.

Non of the current brand under Loreal specialize in beauty and cosmetic retailing.

Based on corporate culture of L'oreal which usually retain the founder like Shu Uemura and Kiehl's. L'Oreal said it planned to operate the British company as a separate business and founder Anita Roddick would retain her current role as consultant to Body Shop.

Body Shop, which generated revenues of £419mil in the year to Feb 21, was a huge success in the 1980s but struggled to expand in the United States and suffered from mounting competition from rivals jumping on to the bandwagon. It is now back on its feet with more than 2,000 stores in 53 countries but issued a profit warning in January after weaker-than-expected sales.

L'Oreal said it had received irrevocable undertakings and had been granted a call option, which together represented 42.6% of Body Shop's capital.

The French group said its 300p-a-share offer represented a premium of 34.2% to Body Shop's closing mid-market price of 223.5p a share on Feb 21, the last day before speculation of a possible bid for Body Shop.

L'Oreal's offer is conditional on receiving regulatory clearance. – Reuters

In Malaysia, Body Shop franchise holder Kejora Harta take over bid by Bolton is expected to completed soon. Kejora Harta result show a strong growth from it Body Shop division.

Competitor of Body Shop including : Shins in Malaysia, Sasa in Hong Kong and House of Rose in Japan

Tag: Cosmetic : Beauty :Malaysia: Stock Market
:Health & wellness

Avon honours top dealers

Avon dealer Kok Siew Ying (pic) introducing the new fragrance, lipstick and skincare range.

A MOTHER of 10 who joined a cosmetic company’s multi-level marketing programme because she needed to supplement her income from her clerical job, won the award for the best dealer in the country recently.

Sapiah Drahman, from Sri Aman, Sarawak, who had joined the Avon programme in Aug 2003, received a pewter trophy, RM2,000 and jewellery worth RM500.

In second place was Tan Biew Peng from Brunei, who achieved a 127% increase in her sales from year 2004. She received RM1,500 and jewellery worth RM400.

Jenny Chew from Sabah came third with a high customer base of 300 people. She took home RM1,000 and jewellery worth RM300.

The three received their awards for their outstanding sales performance in 2005 at the annual Avon Convention recently,

Avon also celebrated its 30th anniversary at the event.

The event was a grand affair, with Avon dealers from all over Malaysia congregating at Stadium Putra in Bukit Jalil. Aptly called Puteri Avon (Avon Princesses), the dealers were all successful women who had built their career through marketing Avon products.

The tagline for this year's celebration – “Simply Beautiful” – was a significant representation of the female dealers as well as their customers who use Avon products.

At the convention, Avon Malaysia president Mansoor Wan Abdullah declared year 2006 as “The Year of the Avon Dealers,” whereby the company will provide the best support and infrastructure possible to help these women improve their sales and income.

Avon also introduced a new sales system called the Avon Sales Leadership to help the dealers increase their sales. The system is currently being adopted in Sarawak as a pilot project before it is implemented for the dealers nationwide.

Present to grace the event was Sports and Youth minister Datuk Azalina Othman Said.

“Five years ago, when I was still a lawyer, I was invited by Avon to be a motivational speaker for their dealers. Today, as a politician, I am proud to see the achievements and milestones that these women have gained,” said Azalina in her speech.

The convention kicked off with performances by popular local artistes Hail Amir, Rahimah Rahim, Khatijah Ibrahim, Ramli Sarip, Zamani, Ella, Vince, Nita, Ning Baizura and Erra Fazira.

The awards for the best three dealers in the country were then presented.

Avon's new line of beauty products – the Anew skin care range, Always perfume, and the Avon Ultra Color Rich Cool Lipstick – was also launched during the convention. Avon dealer Kok Siew Ying (pic) introducing the new fragrance, lipstick and skincare range.

Excerpt from The Star.

Tag: Cosmetic : Beauty :Malaysia: Health & wellness

Local brand Bio-essence and Ginvera

It is really confuse for Malaysian whether Ginvera and Bio-Essence is a Singapore's brand or Malaysia's brand. Most Malaysian media refer the company is a local Malaysian brand and its factory in relocated from Old Klang Road to Kajang. However, based on the company history, the company was first incorporated in Singapore as L.D. Waxson (S) Pte Ltd to market and distribute Ginvera products in 1985. Only in 1988, Ginvera Marketing Enterprise Sdn Bhd was set up in Kuala Lumpur for marketing and distribution in Malaysia. Ginvera's website also stated Singapore's address as it contact. All product price are stated in Singapore Dollar rather than Ringgit Malaysia. The company have stated it willingness to list in either Singapore Stock Exchange or Bursa Malaysia.

Bio-Essence rank No 4 skincare product in Singapore and Malaysia

According to a market research report published by AC Nielson. Bio-Essence rank No 4 skincare product in Malaysia and Singapore, after Olay, Loreal and Neutrogene. Ginvera rank No 8. However, if only in face care category, Bio-Essence rank No 1. It is not easy for a local product to achieved such ranking. Despite rank no 4 in market share. It advertising and promotion (A&P)budget rank No 2. As the company spend most of it revenue on A&P. The company still incur loss even revenue growth 3 times in 2004 compare to 2003. The company hope to breakeven in 2005 financial year.

Face lift without surgery challenge

The revenue increase revenue 3 times in 2004 compare to 200 because of it "face lift without surgery" slogan. And the company included a ruler for measurement in it sample packages for customer to test it effectiveness of face lift in 10 minutes.

The company has in Jun 2005 conduct a "Face lift without surgery challenge" at Sunway Pyramid. 100 volunteers were recruit.

The worker will first measure the length of the face of those volunteers. 10 minutes after applied Bio-Essence face lifting cream. The worker measure the length of the face of those volunteers again. Amazing and surprise, The face of those 100 volunteers lifted between 0.2cm to 1.5 cm. The event successfully create a buzz and become a hot topic of discussion among ladies.

Warning letter from Multinational Corporation

The success resulted the company received a letter from a multinational corporation, which control numerous beauty and cosmetic brand, requesting the company to provide technical prove of it claim of face lift in 10 minutes. If fail, the company will make a complaint to advertising bureau and other government authorities for misleading consumer. The multinational stated that it 7,500 R&D personal proved that there is no one material i the world able to face lift in 10 minutes; And it research show that Bio-Essence product ingrediant comprise only herbal and chinese medicine.
Amazing traditional Chinese medicine
The company reply and challenge the company to measure it with ruler. However, refused to disclose it secret recipe. It is the Asian culture of traditional chinese medicine that difficult to explain and understand by the west.
The R&D team of Ginvera has develop a lot of material including but not limited to BMA, Bio Mineral Acid etc.
Company history and founder Tor Lam Huat
Ginvera founder Tor Lam Huat first venture into skincare product when he obtain a sole exclusive right to market a Taiwanese brand Dearland. With his marketing savvy method. Dearland become a hot product in Malaysia & Singapore. The product earn Mr Tor Lam Huat first million in his life.

However, Tor Lam Huat unable to smile more than 3 years. The Taiwanese company immediately withdraw the sole distribution right and set up it own marketing and promotion arm in Malaysia.

Tor Lam Huat bankrupted

Mr Tor invented a local brand Firland. With recession occur in mid 80. Firland sales unable to lifted. Tor high debt position lead him to bankruptcy.

After a fail venture. Tor Lam Huat never disappointed. He review the reason of his failure and continue with his R&D on new product. He borrow money from relative and able to come out a new product Ginvera within 2 years and successfully out from bankruptcy after that.

Ginvera flagship product marvel gel still popular until today.

In 2002, it launch Bio-Essence for ninche market, whereas Ginvera targeted middle and lower income group. In the same year, another skincare brand, Ginvera Green Tea, which targets at the mass market was launched in August in both Singapore and Malaysia.Ginvera's products were distributed in Thailand.

In 2003, Ginvera Marvel Gel was successfully launched in Japan .


In 2004, Aileen Tan, was appointed as the endorser for Bio-essence and Malaysian artiste, Syarifah Shahirah was appointed for the Malaysian market. Singaporean artiste, Belinda Lee, was appointed as the endorser for Ginvera Green Tea Spa range.


In 2005, upcoming singer, Yu Heng, was appointed as the endorser for the company popular line of Green Tea skin care products. International artiste, Fann Wong, was appointed to be the spokesperson for the company new range of Ginvera White Tea SPA shampoo launched in April 2005.

A new brand of body beauty and slimming products called Celebrities' Choice was introduced into the Singaporean market in June 2005.

A new range of Men's beauty products, Nugeno was also successfully introduced into the Singaporean market in August 2005. Popular local artiste Pierre Png was appointed as the endorser for this range of products.

Link: Esthetics Vs Diabetic ?
Tag: Cosmetic : Beauty :Malaysia: Health & wellness

Song Hye-Kyo (宋惠喬) arrived Malaysia

South Korea cosmetic brand, Etude's spoke person Song Hye-kyo (宋惠喬) (Autumn in My Heart, All In) (pic left) arrived in Malaysia yesterday for a brief visit in conjunction with the release of their romantic movie My Girl & I together with Cha Tae-hyun (My Sassy Girl).

My Girl & I, adapted from Katayama Kyoichi’s novel, Crying Out Love in the Centre of the World, is a touching story about first love between Bae Su-eun (played by Song) and Kim Soo-ho.

The movie opens on March 23.

Sin Chew Daily : KL International Airport
Press conference

The Star : Star seeks support for Korean films

Nanyang

Link: Cinema Online, The Sun



Tag: Cosmetic : Beauty :Malaysia: