Designer's brand Shu Uemura

In Malaysia, Shu Uemura has counter in Metrojaya department store. However, if you really want to experience the brand. You can go to a boutique inside Lot 10 shopping centre in Bukit Bintang. It located in the ground floor left hand side of the main entrence.

The said whenyou walk in to the boutique. you will be greeted with a cup of green tea and hand towel. As you stroll around, trained make-up artists will be there to advise you on your skin care and make-up needs.

Shu Uemura now is a Desiner Brand under Loreal Group and the only Japanese brand the group has acquired to date.

Shu Uemura founded by Mr Shu Uemura, born in a weathier family. He biggest deam is become an actor. However, due to some kind of illness. He is on the bed for 5 years after completing his high school.This make him unable to follow normal path of what other people did. Study in University and get a job. He thoght of his future while on the bed. Eventually, his decision surprise many others.

At that point of time, when Make-up still not common in Japan. He decided to become a Make-up artist. He feel this comply his interest in art.

In 1955, Shu Uemura venture to Hollywood. He become a professional Make-up artist for a few US-Japan joint venture movies.

After some years of experience. He back to Japan in 1970 and create a brand using his own name, He also found an Academy in beauty and cosmetic.

In 1967, he bring back his legendary make-up removal oil from Hollywood .Since then, shu uemura’s cleansing beauty oils have remained a success for more than 30 years – an achievement in itself in the fast-changing world of cosmetics. The Cleansing Oils « fan club » includes Lauren Bacall, Jeanne Moreau, Jane Birkin,.. Based on a High Performance Oil System, the cleansing oils are used to remove make-up, to purify, and to balance the skin complexion.

With nearly 1 million products sold each year, cleansing oils have experienced steady growth since the launch of the first Balancing Cleansing Oil. The line of products has been completed very recently and now includes a light and enriched version, which was launched in November 2002. shu uemura has also launched a Green Tea Beauty Oil in 2003. Today, more than one cleansing oil per minute is sold throughout the world.

1983 Shu Uemura open it first Beauty Boutique concept in Omotesando, Tokyo, that allowed customers to sit in front of a mirror and see, touch and experience make up for themselves. After 20 years, all department store inthe world are using this concept but Shu Uemura is pioneer at that point of time.

In 1980,it launch it unique eye shadows. 1968, Shu Uemura was the first to merge makeup and art via makeup performances on stage and his seasonal Mode Makeup collections, which, to this day, he continues to inspire and awe twice a year.

shu uemura cosmetics became the first company in the world to incorporate deep-sea water into cosmetic products. Shu Uemura Depsea Water range, based on sea water extracted from a depth of more than 300 metres.

Deep-sea water contains more than 60 ocean minerals to boost the natural function of the skin. Trace minerals such as lithium, magnesium, silicon, selenium, copper, zinc and calcium in deep-sea water have a high affinity with human skin and can quickly absorb to rapidly refresh and hydrate skin. Compared to surface sea water, deep-sea water has three superior characteristics:

- PURITY without any deterioration from acid rain or industrial draining

- RICHNESS of minerals and nutrient substance

- STABILITY in low temperature

shu uemura Depsea Water – aka, “water from the depths of the sea” – is taken from the depth of the ocean where sunlight does not reach, at 320 meters. Pumped directly from the location, it is also bottled at the source, where the shu uemura manufacturing facility resides. Completely free of artificial color, natural aromatic extracts are then added to become lightly scented mists that rejuvenate and hydrate the skin, hair and body. It is also a key raw ingredient used in many of shu uemura makeup and skincare products.

shu uemura makeup brushes are the most luxurious and finest makeup tools available, anywhere!

Every hair on every brush is hand stacked, never cut. The benefit of keeping the soft natural point of the hair (not the hard, blunt edge of a cut hair) is that it is far less likely to irritate sensitive skin, or areas of skin, such as the eye-area, that are prone to sensitivity. shu uemura selects the highest quality kolinsky, sable, goat, pony and badger hair, using hair from the animals' tail that has been shed in the winter months, as this is the softest. Because the hairs have been shed from the tail, naturally, the animal is never harmed. Choosing a makeup brush is similar to how an artist chooses a painter's brush. The type of animal / synthetic hair dictates the porosity and flexibility of the brush. Porosity determines the brush's ability to hold and disperse pigment while the flexibility determines the application style, strong versus soft. For the truest reflection of color, shu uemura recommends Kolinsky brushes, or Kolinsky / Sable blends.

Colour is expetise of Shu Uemura, Shu Uemura has over 100 colour in eye shadow alone. They also have black colour nail product ( pedicure & manicure ) or yellow brown lipstick.

Loreal acquired the 35% shares if Shu Uemura in 2000 only increase it shares to 52% in 2003.






Technorati Tag: Cosmetic : Beauty