Revlon start from Nail products, manicure & pedicure

Revlon launch it nails ( Or manicure & pedicure product) products initially in 1932, by Charles Revson. In 1935, Revlon started advertisement in print media. Leader of the industry at that point of time Helena Rubinstein(1870-1965) or HR and Elizaberth Arden are too busy fighting with Watch other on marketing shares , neglected a small rival which has slowly eaten up on their market shares. Revlon do not have any of their products. Only have nail , manicure & pedicure products.

Elizaberth Arden decided to venture in nail products in 1940. Revlon, however, venture into llipstick product. In 1940 Sales is USD1.7million but have increase to USD2.8million immediately after venture into lipstick products.

In 1950, Revlon launch "Where's the fire " lipstick.

In 1955, Revlon listed on New York Stock Exchange. On the same years, it become the first company in the industry that advertise on television. It brand immediately overtake its competitors after that.

In 1956, competitors Helena Rubinstein also start advertised on television. At the same time, in Europe Dior, after establish in frangrance product. It start venture in lipstick market as well.

Unlike his competitors. Revlon is a cosmetic company that remain to be manage by man since it started.

In Malaysia, Revlon product also sell via a multilevel marketing company Cosway other than available in normal distribution channel like Watson.

Technorati Tag: Cosmetic : Beauty

Revlon and Alliance Cosmetic Group

From a small shop lot in Sri Petaling, Alliance Cosmetics group has spread all over Malaysia and Singapore. Its staff of 16 to 18 people has now grown to over 230 (95% of them women).

Over the years, they’ve managed to expand their portfolio to include a range of cosmetics and bodycare products, including Revlon, Wet ‘n’ Wild, Avene, Elancyl and Silky. Revlon still remains their top-selling brand and is labelled the premium of the mass-market brands, after L’Oreal. Neither of them flinches when I mention their competitor’s name, nor do they start spitting venom. “They have L’Oreal and Maybelline, and we have our Revlon and Wet ‘n’ Wild,” Tan says confidently. “Wet ‘n’ Wild had its biggest growth last year. Right now, there are more than 400 counters all over Malaysia as well as Singapore.”

Alliance Cosmetics’ history with Revlon has been an eventful one, albeit not a very long one. After 20 months of negotiations, Alliance Cosmetics finally acquired sole distributorship for Revlon on Oct 7, 2000, in Malaysia, Brunei and Singapore.

Silky, Alliance Cosmetics’ in-house brand of cosmetics. It’s a brand that was launched in January last year; a brand that they hope to be able to market throughout Southeast Asia. At the moment, the young brand has three categories — Silky Lips, Silky Care and Silky White — all neatly priced at RM10 and below.

“I knew absolutely nothing about cosmetics,” says Tan. “I just bought over the company [with a partner], looking at it as another business opportunity. We started out with two brands — Physician’s Formula [make-up] and Avene [body care]

The above are excerpt from The Edge


Tag: Cosmetic : Beauty