Johnson & Johnson was recognized for having the best corporate reputation in America for the seventh consecutive year, according to the annual corporate reputation survey conducted by Harris Interactive® and the Reputation Institute in 2005.
Second most reputable company is Coca-cola and the third is Google.
The development of the first ready-made, ready-to-use surgical dressings by Johnson & Johnson in the mid-1880s marked not only the birth of a company, but also the first practical application of the theory of antiseptic wound treatment. A new product, based on a new surgical concept, led to a dramatic reduction in the threat of infection and disease, which claimed an appalling number of postoperative victims.
Fred B. Kilmer, the Company's scientific director for 45 years beginning in 1888 was responsible for the birth of one of Johnson & Johnson's most famous product lines in 1890. In response to a doctor's complaints of patient skin irritation caused by the Company's plasters, Kilmer suggested sending the patient a container of Italian talc to soothe the skin. The Company began packaging the talc with the plasters, and soon customers were asking for more of the powder. The scented talc was soon being sold as JOHNSON'S® Baby Powder, which remains one of the most recognized and trusted products in the world. This led to the introduction of a number of other baby products, and a series of advertisements proclaimed the new line of products, "Best for your baby, best for you."
During the 1950s, the management of Johnson & Johnson saw the need to diversify the business, and the Company began expanding into the field of pharmaceuticals. One of the first acquisitions was McNeil Laboratories, Inc., which would later introduce the pain reliever TYLENOL® (acetaminophen).
Further expansion through international growth resulted from the creation of new companies and the acquisition of existing ones.
Johnson & Johnson's skin care business was expanded with the 1993 acquisition of RoC, S.A., of France and the addition in 1994 of Neutrogena Corporation, two manufacturers of high quality skin and hair care products.
In Malaysia, people are more familiar on Neutrogena rather than Roc.
Johnson & Johnson rank no 8 largest beauty and cosmetic company in the world. However, only 8% of it sales are from beauty and cosmetic product. The rest are from healthcare and baby care product.
Tag: Cosmetic : Beauty :Malaysia: Health & wellness Biotechnology
No comments:
Post a Comment