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Thursday, October 06, 2005

Dior launch Personal Beauty Analyzer (DPBA)


A beauty consultants might butter you up in the hope that you buy their products? However, a computers don’t know how to lie.

Dior, a brand under LVMH Group launch its latest gadget call Dior Personal Beauty Analyzer (DPBA), an integrated skin diagnosis system that can analyse various skin conditions and offer solutions. It has a wrinkle-analysis tool that is claimed to compare wrinkles by age group, skin
elasticity measure tool, sebum balance measure tool and skin hydration condition check tool.

Each of the personal results obtained will then be compared with an average of the women in your age group from a database of over 5,000 Asian women representing various origins, skin types and age groups. elasticity measure tool, sebum balance measure tool and skin hydration condition check tool.

The DPBA is not meant to replace beauty consultants; rather, the device is used to back up their expertise and help them in their recommendations for each customer. Dior will then devise a personalised skincare beauty plan for hydration, anti-ageing or revitalisation.




In Kuala Lumpur, the analysis is available at Dior counters at Isetan, Lot 10 Shopping Centre and Parkson Grand in Suria KLCC. It is also available at Jusco, 1-Utama Shopping Centre, Petaling Jaya.


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