At the end of 2004, Revlon released a wraparound ad in a daily newspaper. The ad featured all four Revlon beauties and made a nice cover for the Dec 31 issue of the Sun. Talk about ending the year in style!
At the end of 2005, Alliance Cosmetic Group, sole distributor of Revlon in Malaysia, put up another nice cover advertisement for Dec 31,2005 issue of The Sun. However, this time not Revlon, but their inhouse brand Silkygirl instead.
At the back of the cover of The Sun. It stated :
2006
A Juicier Revelation
catch the sun 3rd Janauary 2006
In 2004, its “Bellisimo” campaign starring all four Revlon spokeswomen: Halle, Julianne, Eva and Jaime.
If you have missed the campaign, it’s actually a four-part story that captures [beautifully] a moment in each of the women’s lives featuring one of their favourite Revlon products [but of course]. Each woman receives a message and goes on a journey to anywhere from a bookstore to a flower market or even to a hotel suite. Each story highlights the signature beauty of each of these women, as well as the selling point of their product. For example, the Colorstay Overtime Lipcolor on Halle’s luscious lips doesn’t come off on her cup.
The tone and grading of the cinematography and the mesmerising soundtrack featuring vocals by San Ilya is the perfect combination to draw you into the worlds of these four beautiful women; to make you want to feel the way they do — confident, sexy and wonderful.
At the end of 2004, as the said campaign came to an end. The ad featured all four Revlon beauties and made a nice cover for the Dec 31 issue of theSun.
“I had been thinking about it before, and then the tsunami tragedy happened. I wasn’t sure if I should do it. Then I thought about it and figured that it would do more good than harm. For one, it was a beautiful, colourful campaign and it would be sure to spread some cheer during that time — the end of a not-so-good year and the beginning of a better one. People were picking up the papers to keep up with the sad news, so we thought perhaps a change of cover might do them well,” explains Tan, MD of Alliance Cosmetic Group. “It was more a corporate exercise than a branding one because we had our other products in the inlay such as Silky and Wet ‘n’ Wild. This was to thank everyone who had contributed to and supported our brands. We delivered copies to our key customers and our trade partners were very impressed with it. It felt like we owned half theSun for a day!”
It might be such a pleasant experience that inspires him to do it again this time. If you missed the Dec 31,2005 issue of The Sun. Do not miss the Jan 3, 2006 issue!
Tag: Cosmetic : Beauty :Malaysia: Health & wellness
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