Local brand Bio-essence and Ginvera

It is really confuse for Malaysian whether Ginvera and Bio-Essence is a Singapore's brand or Malaysia's brand. Most Malaysian media refer the company is a local Malaysian brand and its factory in relocated from Old Klang Road to Kajang. However, based on the company history, the company was first incorporated in Singapore as L.D. Waxson (S) Pte Ltd to market and distribute Ginvera products in 1985. Only in 1988, Ginvera Marketing Enterprise Sdn Bhd was set up in Kuala Lumpur for marketing and distribution in Malaysia. Ginvera's website also stated Singapore's address as it contact. All product price are stated in Singapore Dollar rather than Ringgit Malaysia. The company have stated it willingness to list in either Singapore Stock Exchange or Bursa Malaysia.

Bio-Essence rank No 4 skincare product in Singapore and Malaysia

According to a market research report published by AC Nielson. Bio-Essence rank No 4 skincare product in Malaysia and Singapore, after Olay, Loreal and Neutrogene. Ginvera rank No 8. However, if only in face care category, Bio-Essence rank No 1. It is not easy for a local product to achieved such ranking. Despite rank no 4 in market share. It advertising and promotion (A&P)budget rank No 2. As the company spend most of it revenue on A&P. The company still incur loss even revenue growth 3 times in 2004 compare to 2003. The company hope to breakeven in 2005 financial year.

Face lift without surgery challenge

The revenue increase revenue 3 times in 2004 compare to 200 because of it "face lift without surgery" slogan. And the company included a ruler for measurement in it sample packages for customer to test it effectiveness of face lift in 10 minutes.

The company has in Jun 2005 conduct a "Face lift without surgery challenge" at Sunway Pyramid. 100 volunteers were recruit.

The worker will first measure the length of the face of those volunteers. 10 minutes after applied Bio-Essence face lifting cream. The worker measure the length of the face of those volunteers again. Amazing and surprise, The face of those 100 volunteers lifted between 0.2cm to 1.5 cm. The event successfully create a buzz and become a hot topic of discussion among ladies.

Warning letter from Multinational Corporation

The success resulted the company received a letter from a multinational corporation, which control numerous beauty and cosmetic brand, requesting the company to provide technical prove of it claim of face lift in 10 minutes. If fail, the company will make a complaint to advertising bureau and other government authorities for misleading consumer. The multinational stated that it 7,500 R&D personal proved that there is no one material i the world able to face lift in 10 minutes; And it research show that Bio-Essence product ingrediant comprise only herbal and chinese medicine.
Amazing traditional Chinese medicine
The company reply and challenge the company to measure it with ruler. However, refused to disclose it secret recipe. It is the Asian culture of traditional chinese medicine that difficult to explain and understand by the west.
The R&D team of Ginvera has develop a lot of material including but not limited to BMA, Bio Mineral Acid etc.
Company history and founder Tor Lam Huat
Ginvera founder Tor Lam Huat first venture into skincare product when he obtain a sole exclusive right to market a Taiwanese brand Dearland. With his marketing savvy method. Dearland become a hot product in Malaysia & Singapore. The product earn Mr Tor Lam Huat first million in his life.

However, Tor Lam Huat unable to smile more than 3 years. The Taiwanese company immediately withdraw the sole distribution right and set up it own marketing and promotion arm in Malaysia.

Tor Lam Huat bankrupted

Mr Tor invented a local brand Firland. With recession occur in mid 80. Firland sales unable to lifted. Tor high debt position lead him to bankruptcy.

After a fail venture. Tor Lam Huat never disappointed. He review the reason of his failure and continue with his R&D on new product. He borrow money from relative and able to come out a new product Ginvera within 2 years and successfully out from bankruptcy after that.

Ginvera flagship product marvel gel still popular until today.

In 2002, it launch Bio-Essence for ninche market, whereas Ginvera targeted middle and lower income group. In the same year, another skincare brand, Ginvera Green Tea, which targets at the mass market was launched in August in both Singapore and Malaysia.Ginvera's products were distributed in Thailand.

In 2003, Ginvera Marvel Gel was successfully launched in Japan .


In 2004, Aileen Tan, was appointed as the endorser for Bio-essence and Malaysian artiste, Syarifah Shahirah was appointed for the Malaysian market. Singaporean artiste, Belinda Lee, was appointed as the endorser for Ginvera Green Tea Spa range.


In 2005, upcoming singer, Yu Heng, was appointed as the endorser for the company popular line of Green Tea skin care products. International artiste, Fann Wong, was appointed to be the spokesperson for the company new range of Ginvera White Tea SPA shampoo launched in April 2005.

A new brand of body beauty and slimming products called Celebrities' Choice was introduced into the Singaporean market in June 2005.

A new range of Men's beauty products, Nugeno was also successfully introduced into the Singaporean market in August 2005. Popular local artiste Pierre Png was appointed as the endorser for this range of products.

Link: Esthetics Vs Diabetic ?
Tag: Cosmetic : Beauty :Malaysia: Health & wellness