A trendy outlet, Elianto, which offers cosmetics and skincare products with the vibrancy and wholesome value of fruits, officially opened in Alamanda, Putrajaya, recently.The store, owned by local fashion accessories chain Classic Bonita Sdn Bhd, is set to conquer the hearts of young girls here and overseas.
Classic Bonita, which founded Elianto, has more than 15 years of retail experience in costume jewellery, accessories and handbags.
From the humble beginnings of its first brand Bonita, the company, which started in Johor, has grown into a well-known player in the fashion industry with 10 outlets in the country as well as in Jakarta, Riyadh, Jeddah, Dhahran and Dubai.
Having established 15 Bonita outlets locally and five in Saudi Arabia, the company targets to open 100 Elianto outlets in Malaysia.
"Soon, we will expand to more countries in the region such as the Philippines, India, China and Mauritius with six new outlets," Teo said.
"In order to scale new heights, Classic Bonita is venturing into a new market, which is cosmetics and skincare," he said.
Teo said in the domestic market, the first Elianto boutique was set up at First World Plaza in Genting Highland last July, while the Classic Bonita flagship store was officially opened at Alamanda Putrajaya, here Wednesday. According to him, Elianto aspires to be the first and fastest growing local cosmetic brand worldwide.
"We are targeting to open 100 outlets nationwide in the next two years," he said.
The Elianto range comprises make-up, skincare, bodycare and nailcare products, and accessories.
It also signed a Memorandum of Under-standing with F.A. Al-Hokair & Co to open 110 Elianto outlets in the Middle East within two years, at the function.
Also present was Puteri Umno chief Datuk Noraini Ahmad.
“Elianto, which means sunflower in Italian, represents youth, freshness, vibrancy, fun and happiness,” said Classic Bonita's managing director Teo Ai Siong.
“It is the first Malaysian cosmetics and skincare brand to enter Middle East,” he said, adding that the brand catered to teenagers, college and university students, and young working professionals aged between 18 and 28, offering Korean-made products made of natural ingredients like fruits like kiwi citrus, pomegranate and cucumber, at prices ranging from RM5 to RM50.
He said the company is planning to expand its retail outlets via licencing and franchising programmes.
“For the domestic market, we believe that through joint corporation with Puteri Umno, especially under the Biro Ekonomi, we can work hand-in-hand in giving opportunities to the members to venture into business, as encouraged by the prime minister,” he said.
"We believe through collaboration with Puteri Umno, we can work hand in hand by giving opportunities to the members to venture into business," he said.
Noraini said the party could help its members in obtaining resources from financial institutions and urged them to be bold and venture into business.
“The support is encouraging and the products have reasonable pricing. The brand is targeting the young generation,'' she said.
F.A. Hokair, based in Saudi Arabia, is the franchisee of over 40 international brands in West Asia, including Zara, Mark & Spencer, Nine West, Aldo, Saks Fifth Avenue, La Senza, Promod and Gean.
The company is also a shopping mall developer and it owns and operates more than 10 shopping malls in the region.
Teo also said that the Classic Bonita group has targeted to achieve RM30 million in revenue next year compared to RM20 million in 2004.
The company, he added, hoped to go for a public listing by 2010.
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