Jason Bak who left school altogether at 15, started Eisentech Resources in 1997. distributing computer hardware and products. Bak became the sole employer and employee of Eisentech, delivering stocks and doing the company’s accounts all on his own.
Eisentech Resources today is known as a software solutions specialist and is the authorised distributor for Apple, Corel, Microsoft, Network Associates, Symantec, Veritas, Macromedia, Lotus, AutoDesk, Pro/ENGINEER, Altiris and Adobe. From 1999 to 2003, Bak’s company was recognised as the top achiever in sales for the principal brands.
Eisentech Resources, a RM30 million company distributing information technology hardware and software.
Bak was travelling in Japan when a friend introduced him to one Dr Joe Shigemoto, a leading cosmetic surgeon based in Japan. Shigemoto suggested Bak try a new collagen-based beauty product, saying that it was really good. “I didn’t know a thing about beauty products. In fact he gave me some collagen powder [to drink]. Since he was a friend of a friend, I thought I’d give it a chance. I went back to Malaysia and started doing research on it. What was collagen?” Bak eventually found out what collagen was but while doing his research he learnt a little more. The brand of collagen that Shigemoto offered him, Etsu, was a consumable collagen powder that is said to help rehydrate skin, fight visible signs of ageing and improve skin condition. Studying Bak’s youthful (and irritatingly glowing) complexion now, it would be easy to believe the claim.
And so, in December 2004, he established JA BioHealth, a company bestowed sole distributorship by Nakamurado Co Ltd — a trusted and renowned beauty and healthcare product manufacturer with 150 years of history in Japan. JA BioHealth will be responsible for the representation and marketing of the Etsu brand in Malaysia and across Asia Pacific. For now, the company will start off by selling two products at all personal care stores and pharmacies: the Etsu B300 Potion Mask and the Etsu B300 Potion Food.
Excerpt from The Edge
Technorati Tag: Cosmetic : Beauty
