Bursa Malaysia has numerous direct selling or multi-level marketing company.
Main board, we have US's multinational Amway. Most of Malaysia direct selling company and multilevel marketing company unable to survive more than 25 years. US's multinational Amway is one of the rare company in the industry that able to survive longer than that. Thus, it consider a stable company in the industry.
Amway, however was facing fierce competiton from numerous company in Malaysia and company from US and Taiwan.
In Malaysia, one company that emulate Amway is Cosway. The company is control by Berjaya Group or Tan Sri Vincent Tan. Cosway, however, have to compete with amway, which appear more stable and tested in history position.
In direct selling or multi-level marketing business, if a company collapse means all the down line you build up has been loss!
One of the Second Board listed company Hai-O also operate a direct selling division. At one point of time Hai-O's Tongkat Ali (A herb that have similar function of virgra) was the only branded Tongkat Ali in Malaysia. Now, we have numerous company selling Tongkat Ali. One of the company that grow to become a main board company is CNI.
CNI flagship product is it 3 in 1 beverage, which combine Tongkat Ali and Ginsing into coffee. The market , however, was threaten by a non-direct selling company Ali Cafe. Thus, the market has saturated and CNI ha to diversified to other product to counter such competition.
Mesdaq listed company INS Bioscience Bhd flagship product wheatgrass market was threaten by a company form by it ex-employee and shareholder, Yigaho. Both company has enter into legal battle recently.
INS Bioscience Bhd also launch a diabetes product recently.
One of the direct selling company that listed on the main board of Bursa Malaysia is DXN. It flagship product Lingzhi, despite having competitor, still unable to threaten it market shares. Thus, I feel DXN is the most stable public listed direct selling company in the market. It do not have major competitor is an advantage over other multi-level marketing company.
DXN was founded by Dr. Lim Siow Jin, a graduate from the famed Indian Institute of Technology.
Dr. Lim Siow Jin has keen interest in mushrooms and their relationships with human health. To better understand this relationship, Dr. Lim has traveled far and wide in search of The King of all Herbs - Lingzhi. After more than twenty years of research and scientific analysis, Dr. Lim finally discovered the benefits of Lingzhi, the king of all herbs, to mankind.
realizing the importance and benefits of Lingzhi, Dr. Lim began sharing his knowledge about this miraculous herb with his friends, and they too were greatly impressed with its beneficial medicinal value. However, Dr. Lim did not stop there. He believed he should form a company to make known to people about this miraculous herb and the benefits that can be derived from it. In 1993, Dr. Lim's dream came true when he established DXN.
Today DXN have a Lingzhi Farm and GMP standard Pharmaceutical Factory.
Update: There is more than one diabete supplement that produced from bitter gourd available for sales in pharmacy. Thus, all product from INS has competitors.
Technorati Tag: Biotechnology pharmaceutical Malaysia Health & wellnessMultilevel Marketing Direct Selling Stock Market
