What is a Malaysian company doing in a Sexpo?
“We’re here simply to disseminate information and create awareness on a fabulous product,” said B.B. Teh, who is Biodel Sdn Bhd director.
And the “fabulous” product introduced at the three-day Singapore Sexpo 2005 is Zestra
, a female arousal fluid.“We are not limiting ourselves to the Malaysian market because our company is Zestra’s sole distributor for Asean countries,” said Teh.
“So we take every opportunity to participate in exhibition or seminar revolving sexual health in the region.”
Teh also said that the company’s participation in the Sexpo was timely as Biodel will launch Zestra the next day in Kuala Lumpur.
The response to Zestra in the Sexpo was tremendous, he said, as Biodel received many trade enquires from Singaporeans, Indonesians and Thais.
So what did Teh think of the Sexpo which is the first to be held in Southeast Asia?
“Not as what we expected in term of exhibitors. There was too much emphasise on condoms, dildos and exotic dancing girls. What’s missing are the big players like Durex (international condom manufacturer) and Pfizer (the maker of Viagra),” he said.
However, Teh reckoned the Sexpo to be “low key, less skin and no sleaze” and more informative and educational.
“It is expected because this is Asean and particularly Singapore.”
The American-product Zestra, is an externally applied botanical oil for women who want to increase their overall sexual pleasure and satisfaction.
Zestra, aroused interest among the Sexpo visitors.
“Many older gentlemen were very frank about needing external help to boost their partners' libido and sexual response. The men told me that they themselves had Viagra and Cialis,” said Teh.
“Many were very disappointed when I told them that we were not selling Zestra in the Sexpo.”
The other Malaysian company in the Sexpo was condom manufacturer Luveex which gave away 50,000 condoms.
Excerpt from The Star
Technorati Tag: Biotechnology pharmaceutical sex arousal oil arousal fluid Zestra Malaysia Health & wellness
